"Born in Austria in 1904, it is safe to say that Max Hoffman was as visionary in the automobile industry as Wright was in Architecture. Alfa Romeo, BMW, Jaguar, Mercedes-Benz, Porsche and Volkswagen. Hoffman was instrumental in making these brands household names...In the late 1930s he moved to Paris, thensettled in New York soon after the start of World War II. He began a jewelry business that was successful enough to propel him into the auto industry. He formed the Hoffman Motor Car Company in 1947, and as legend has it, his showroom opened with a single French Delahaye four passenger coupe..."
The Wright Library has a comprehensive post about Hoffman, Porsches, and Frank Lloyd Wright (who designed Hoffman's car showroom in NYC) here. |
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