And you understand we mean no disrespect when we call a truck a "wheelbarrow". The opposite, in fact.
Sized for the job, no oppressive faux-macho, functional, cheap...i.e., the role trucks used to play in North American culture until they became snorting, hulking festivals of ersatz masculinity. The Ford Tremor, for example. Even the name makes me...nervous. The Raptor...maybe they should call it the Chicken Hawk? The Ram Heavy Duty Rebel. (You know what kinda "rebel" those marketing folks are channeling---and it sure ain't today's despised campus rebels, it's the Civil War variety. Johnny Rebs, who bravely fought a war, on behalf of masters who hated them, to preserve an institution that consigned them to poverty–hey, hang on, does that remind you of anything...like, the news?






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