Ineos Grenadier

 

Dan Neill of the WSJ, who writes about cars and trucks. is Basha's favorite writer, period. This from his review of the fancy-pants 2023 Ineos Grenadier after driving the thing around Scotland.

"...Then they said something that, had I not been sitting down, would have blown my kilt over my head like Marilyn Monroe’s dress. In the U.K., the base model starts at 49,000 GBP—about $60,000. The schoolboy-fantasy Fieldmaster I was using for the day retails for 73,000 GBP, or $87,700 in real money. The company stresses that U.S. prices have not been set, but anything close to those numbers is practically grand-theft auto.
How? I wondered impertinently—and still do. How could this beyond-niche start-up, with manufacturing in France, compete on price with mass-market off-roaders like Jeep Wrangler Rubicon, Ford Bronco and even the current Defender? Where the hell is the margin? I’m sorry. Did I just shout that out loud?"