Randy Nonnenberg, Bring a Trailer, and a 1986 Chevrolet K-10

 

From Ben Cohen's piece in WSJ on Randy Nonnenberg's Bring a Trailer. 
"...To breed trust in an industry not exactly known for it, BaT listings are vetted by the company’s employees before they are published. Each write-up comes loaded with verified information: essential details about the car, plenty of photos and the auction records of that make and model, including the ones that fell short of a reserve price. Instead of flowery language, there are basic facts. Rather than disappearing immediately, the cars, bids and comments live forever. The increased transparency is the equivalent of people documenting their entire dating histories on their Tinder profiles.

"It’s a business formula based on Mr. Nonnenberg’s own experience as a consumer. He didn’t trust anyone selling cars—and he especially didn’t trust anyone selling cars online. “A lot of things are claimed on the internet, and that does not mean they’re true,” he said. They weren’t permanent, either. It always bothered him when listings were scrubbed, as if they never existed, and he was right to assume that others felt the same way...."

We like this 998-Mile 1986 Chevrolet K-10 now on the block at BaT.