He Made the Beetle Huge

"When he came to the United States as a young  Volkswagen executive, Carl Hahn inherited an undesirable office and a job that seemed impossible: make the Beetle huge.
He was an outsider with fresh eyes who saw that he couldn’t beat American companies with much bigger head counts and budgets. The only way to win was for the German car maker to play another game altogether.
It needed to be different. It needed to think small..." 
See Ben Cohen's piece in WSJ on Carl Hahn, the man who led Volkswagen America from 1959 to 1964 and figured out how to market a weird, noisy air-cooled German car in the US.

Here at AL we posted this 1972 bus a while back; a VW repair shop in Belfast, Maine; a 1961 Transporter in Harvard Square; an oval window in Cambridge MA...and plenty others.