1972 GMC 3500

 A.J. Baime's story about Bob Fulmer's truck was in the WSJ:
"A friend of mine owns a shop at an airport near where I live, and I hang out there sometimes. I owned a helicopter for 10 years, and he serviced it. One day, I was at the airport when I noticed an old rusted truck in the woods with weeds growing out of it. I asked about it, and my friend told me the story.
"Many years earlier he had purchased this 1972 GMC truck to plow snow at the airport. For years it served its purpose, until it didn’t anymore. It had been rotting in the woods for a long time. The minute I saw it, I was flooded with memories.

"I grew up on a dairy farm in Pennsylvania. When I was a kid, my father purchased a 1967 Chevy as a work truck. He had a livestock body built onto the back, and he would haul cattle for himself and for neighboring farmers. I have vivid memories of the Wednesdays when we would all jump in the truck, load the back and go to the local cattle auction. Later, both my brother and I learned to drive in that truck.
When I saw the rotted GMC in the woods in 2016, it reminded me of my father’s truck, for good reason. The GMC trucks of that era were similar to the Chevy trucks (both were built by General Motors ), and the body style from 1967 was very similar to this 1972. That generation of Chevy/GMC trucks (1967 to 1972) remains highly popular among enthusiasts.
"I asked my buddy if I could buy the 1972 GMC. We negotiated a price of $400, and I had it pulled out of the woods and towed to my home. I started on a restoration and quickly the pickup was in pieces in my driveway...."

"The engine was beyond repair. So I bought a new GM crate engine. The utility body on the back was also rusted beyond repair. So I built a new flatbed out of steel. The deck has its own story. About 30 years ago, my father went into the Pennsylvania mountains and spent three months sawing timber. He gave me a truckload of it for Christmas—because I have always been into woodworking—and the lumber survived in good condition. I built a flatbed deck for my truck with that lumber.

"For a maiden voyage, I took my girlfriend, Lynn, for a drive through those same mountains where my father harvested the wood. The truck, the lumber, those mountains—it all came full circle.
"Nowadays, Lynn and I take the GMC pickup to car shows and antique agricultural shows. It worked hard in its day, but now all it hauls is a picnic basket."