Caught this handsome wagon on US 1 in Wiscasset. Just the name "Yeoman" speaks to a culture let alone marketing strategy that no longer exists: i.e., appeal to the frugal, plain-and-simple aesthetic and pocketbook. Now, it may seem odd to call a giant finned behemoth like this wagon 'frugal', or 'plain and simple', but in the context of the day it really was as basic a family roadster as was possible in '58. Wagons are so much more appealing than the minivan or SUV, I think. I like the Chevys of 1958. Pontiacs of '58 were okay too, but the Buicks and Oldsmobiles of that year were monstrous. Saw a nice 1958 Chevrolet Biscayne in Ellsworth Maine around Thanksgiving.
Trucks, cars, highways, landscape, good writing. "You cannot travel on the path, before you have become the Path itself."
Monday, January 13, 2014
1958 Chevrolet Yeoman Station Wagon
We were in West Texas earlier this month and maybe mentally we're still there--it was 70F degrees in Marfa today. But meanwhile, even up here in Maine, old metal happens.
Caught this handsome wagon on US 1 in Wiscasset. Just the name "Yeoman" speaks to a culture let alone marketing strategy that no longer exists: i.e., appeal to the frugal, plain-and-simple aesthetic and pocketbook. Now, it may seem odd to call a giant finned behemoth like this wagon 'frugal', or 'plain and simple', but in the context of the day it really was as basic a family roadster as was possible in '58. Wagons are so much more appealing than the minivan or SUV, I think. I like the Chevys of 1958. Pontiacs of '58 were okay too, but the Buicks and Oldsmobiles of that year were monstrous. Saw a nice 1958 Chevrolet Biscayne in Ellsworth Maine around Thanksgiving.
Caught this handsome wagon on US 1 in Wiscasset. Just the name "Yeoman" speaks to a culture let alone marketing strategy that no longer exists: i.e., appeal to the frugal, plain-and-simple aesthetic and pocketbook. Now, it may seem odd to call a giant finned behemoth like this wagon 'frugal', or 'plain and simple', but in the context of the day it really was as basic a family roadster as was possible in '58. Wagons are so much more appealing than the minivan or SUV, I think. I like the Chevys of 1958. Pontiacs of '58 were okay too, but the Buicks and Oldsmobiles of that year were monstrous. Saw a nice 1958 Chevrolet Biscayne in Ellsworth Maine around Thanksgiving.
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