J.W. Burleson photo / Boquillas del Carmen, Coah.

Monday, January 13, 2014

1958 Chevrolet Yeoman Station Wagon

We were in West Texas earlier this month and maybe mentally we're still there--it was 70F degrees in Marfa today. But meanwhile, even up here in Maine, old metal happens.

Caught this handsome wagon on US 1 in Wiscasset. Just the name "Yeoman" speaks to a culture let alone marketing strategy that no longer exists: i.e., appeal to the frugal, plain-and-simple aesthetic and pocketbook. Now, it may seem odd to call a giant finned behemoth like this wagon 'frugal', or 'plain and simple', but in the context of the day it really was as basic a family roadster as was possible in '58. Wagons are so much more appealing than the minivan or SUV, I think. I like the Chevys of 1958. Pontiacs of '58 were okay too, but the Buicks and Oldsmobiles of that year were monstrous. Saw a nice 1958 Chevrolet Biscayne in Ellsworth Maine around Thanksgiving.












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