The C-10 is about as basic a truck as exists. Though it is badged as a "Custom Deluxe", it ain't either. Come to think of it, any model called a "Custom" by Detroit was usually close to a stripper. Weren't Ford Custom sedans shrunk-down Fairlanes and Galaxies? Anyway, the C10. Something about its plainness and boxiness of line appeals. I want to keep taking pictures of it. It's a very Judd-looking truck. Seems to suit Marfa landscape. No cruciform doors...but you know what I mean. A rigorously organized shape.
This truck spent most of its life employed as a work truck by the City of Marfa, painted schoolbus yellow. I bought it from Lencho three years ago. Hector Sanchez painted it for me. BB picked out the color: she liked the ivory of Roy the Ford guy's mid-70s F-150, so we went for Ford ivory. Came out well. Maybe bigger tires next time around.