J.W. Burleson photo / Boquillas del Carmen, Coah.

Monday, July 29, 2013

Hoffman Motor Cars, Frank Lloyd Wright & the first Porsche 356 in the US

Frank Lloyd Wright's design for the Hoffman Motor Cars showroom, NYC
"Born in Austria in 1904, it is safe to say that Max Hoffman was as visionary in the automobile industry as Wright was in Architecture. Alfa Romeo, BMW, Jaguar, Mercedes-Benz, Porsche and Volkswagen. Hoffman was instrumental in making these brands household names...In the late 1930s he moved to Paris, thensettled in New York soon after the start of World War II. He began a jewelry business that was successful enough to propel him into the auto industry. He formed the Hoffman Motor Car Company in 1947, and as legend has it, his showroom opened with a single French Delahaye four passenger coupe..."


Wright received a pair of Mercedes as part of his commission.


The Wright Library has a comprehensive post about Hoffman, Porsches, and Frank Lloyd Wright (who designed Hoffman's car showroom in NYC)  here




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