J.W. Burleson photo / Boquillas del Carmen, Coah.

Friday, December 1, 2017

1962 Plymouth Fury. Beulah Street, S.F.

David Rumsey photographs. Thanks to Michael Moore for forwarding them. These Mopars were the last of Virgil Exner's children, and based on a goof at Chrysler. An executive thought he overheard a GM guy at a party saying GM & Ford 1960 fullsize cars were being seriously downsized. He heard wrong: the 1960 fullsize cars were as full as ever but new compacts were being introduced. However, Chrysler made Virgiil Exner chop down the size of his new designs on very short notice. These weird babies were the result. I've always kind of liked them. Plymouth & Dodge didn't work their way back to fullsize until, I think, 1964.

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