Truck, vernacular, midtown Manhattan

Something about the Toyota Tundras of the early 2000s that I like a lot. Plainjanes, clean and simple. Like this hardbitten example. It's interesting how NYC truck signage is typically so plain whereas in Boston a more elaborate and old-fashioned style of graphic--often with pin-striping, and with aesthetic origins seemingly from the horse-drawn era--is common. Have to investigate this further.