J.W. Burleson photo / Boquillas del Carmen, Coah.

PHB

My photo
Brooklin, Maine, United States
We own a 1975 GMC Sierra Grande 15 in Maine and a 1986 Chevrolet Custom Deluxe 10 in West Texas. Also a pair of 1997 Volvo 850 wagons. Average age in the fleet is 28 years--we're recycling. I've published 3 novels: THE LAW OF DREAMS (2006), THE O'BRIENS (2012), and CARRY ME (2016). Also 2 short story collections: NIGHT DRIVING(1987) and TRAVELLING LIGHT (2013). More of my literary life is at www.peterbehrens.org I was a Fellow at the Netherlands Institute for Advanced Study for 2012-13. I'm an adjunct professor at Colorado College and in the MFA program at Queens University of Charlotte. In 2015-16 I was a Fellow at Harvard University's Radcliffe Institute for Advanced Study. The Autoliterate office is in Car Talk Plaza in Harvard Square, 2 floors above Dewey Cheatem & Howe. SUBSCRIBE TO THE AUTOLITERATE DAILY EMAIL by hitting the button to the right.

Monday, July 29, 2013

Hoffman Motor Cars, Frank Lloyd Wright & the first Porsche 356 in the US

Frank Lloyd Wright's design for the Hoffman Motor Cars showroom, NYC
"Born in Austria in 1904, it is safe to say that Max Hoffman was as visionary in the automobile industry as Wright was in Architecture. Alfa Romeo, BMW, Jaguar, Mercedes-Benz, Porsche and Volkswagen. Hoffman was instrumental in making these brands household names...In the late 1930s he moved to Paris, thensettled in New York soon after the start of World War II. He began a jewelry business that was successful enough to propel him into the auto industry. He formed the Hoffman Motor Car Company in 1947, and as legend has it, his showroom opened with a single French Delahaye four passenger coupe..."


Wright received a pair of Mercedes as part of his commission.


The Wright Library has a comprehensive post about Hoffman, Porsches, and Frank Lloyd Wright (who designed Hoffman's car showroom in NYC)  here. 




Posted by autoliterate at 10:13 AM

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